Privacy Policy of Africa Machine Tools Supplies
Last Updated: 29 October 2025
Africa Machine Tools Supplies (“AMTS”, “we”, “our”, or “us”) values your privacy and is committed to protecting your personal information.
1. Information We Collect
- Identification details (name, surname, company name).
- Contact details (email, phone number, address).
- Communication preferences and correspondence.
- Marketing and engagement data from Google Ads, Facebook Pixel, and similar tools.
- Information collected automatically via cookies, analytics, and advertising platforms (e.g., IP address, browser type, device information, and browsing behaviour).
2. How We Collect Information
- Directly from you: when you contact us, request a quote, or complete a form.
- Automatically: via cookies, pixels, and analytics when you visit our website or interact with our ads.
- Through third-party platforms: such as Zoho CRM, Google Analytics, Facebook Ads Manager, and similar technologies used for tracking, marketing, and customer relationship management.
3. Purpose of Processing
- Provide information about our engineering equipment and related services.
- Respond to enquiries, provide support, and fulfill orders.
- Manage customer relationships using our CRM system (Zoho).
- Conduct digital marketing, remarketing, and audience analysis.
- Improve our website and advertising effectiveness.
- Comply with applicable legal and regulatory requirements.
4. Legal Basis for Processing
- Consent: (e.g., when subscribing to updates or clicking on ads).
- Legitimate interests: (e.g., marketing, analytics, and service improvement).
- Contractual necessity: (when fulfilling a request or order).
- Legal obligations: where applicable by law.
5. Disclosure of Personal Information
We do not sell or rent your personal information. Your personal information may be shared with:
- Zoho CRM to securely manage leads and customer information.
- Advertising and analytics providers (e.g., Google, Facebook, LinkedIn) to measure campaign performance and deliver targeted advertising.
- Service providers and contractors assisting with website hosting, IT support, and communications.
- Authorities or regulators if required by law.
6. Data Retention
We retain personal information only as long as necessary to fulfil the purpose for which it was collected, unless a longer retention period is required or permitted by law.
7. Security of Information
We take appropriate administrative, technical, and physical safeguards to protect your personal information against unauthorized access, loss, misuse, alteration, or destruction.
8. Cookies and Tracking Technologies
Our website uses cookies, pixels, and similar tracking technologies for measuring website performance and ad effectiveness, as well as to personalize and enhance your browsing experience.
9. Your Rights Under POPIA
You have the right to:
- Request access to your personal information.
- Ask for correction, deletion, or restriction of processing.
- Object to the processing of your personal data for direct marketing.
- Lodge a complaint with the Information Regulator (South Africa) at complaints.IR@justice.gov.za.
All such requests can be directed to:
10. International Data Transfers
Some of our third-party service providers (such as Zoho and Google) may process information outside of South Africa. In such cases, we ensure that adequate safeguards are in place to protect your data in compliance with applicable data protection laws.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website at https://www.africamachinetools.co.za/.
12. Contact Information
Africa Machine Tools Supplies